Анна Мамаєва

Delivery Manager, DataArt


Anna Mamaeva is a Delivery Manager in DataArt’s Financial Practice. Being an analyst by education, Anna went through the mill of big marketing in an industrial company and publishing business. She’s been working in IT for over 10 years, seven of them spent in project/product manager positions. Anna closely studies modern management methodologies.

During her time working in big IT, Anna produced more than a dozen products. Among them are B2B projects, web and mobile applications for popular known brands, such as KinoPoisk, Obolon (Zhivchik), Khortytsia, and highly specialized projects for the US market.


Тема доповіді: “Don’t ask customers what they want ”


Тези доповіді:

Innovations that click with consumers — becoming part of their lives, not just glitz admired in the media — align with deep-seated needs. Merely asking what people want seldom uncovers these needs, because people focus immediately on solutions and technologies that are already in mind. To get to the root sources of demand, it is critical to ask the right question: What are people trying to get done in their lives but find frustration with?

 

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